Waiting for Lunchtime

On the insanity of cosmetics marketing

There is a new "protect your skin from ageing" product from Clarins called expertise3p. Now in itself that's a daft name, but that's not what I really got annoyed about.

If you look at the marketing blurb you'll see that it's described as containing (amongst many other wonder ingredients) "Thermus Thermophillus" as part of a "Magnetic Defense Complex".

Now being charitable and assuming they're just illiterate and actually meant Thermus Thermiphilus (one "l"), this has got to be utter nonsense. T. thermophilus is one of the heat-loving bacteria that are commonly found around the deep-sea "black smoker" vents. Quite how they can claim that this bacterium is contained within their product I don't know. And even worse is their claim that it contributes to some kind of magical magnetic anti-ageing system.

I wonder if I need to complain to Trading Standards or the Advertising Standards Authority? Maybe both ...

Labels: business

posted by Iain @ 19:24